Welcome to the PR Masterclass

In this master class, you get access to my 20+ years of public relations experience and insights; unlocking the secret to your brand's credibility and reputation through earned media coverage and thought leadership.

Public relations is a dynamic communications tool to get media coverage that grows your brand, attracts investors and wins you customers...

In this course you have the flexibility to jump to whatever topic is most relevant and critical for your next step. You can also review the full course outline below. Let's get started on your PR journey and win some media coverage!

Master Class Overview

• The PR Basics
  • The Basics of PR
  • Conducting a Competitive Media Audit to Enhance PR Strategy
• Developing Effective PR Messaging for Targeted Communication
• Commonly used PR Tools
• PR Campaign Design
  • PR Strategy Made Simple
  • Strategic Announcements for Series A Funding
  • Essential Steps for a Successful Product Launch
• Content Creation
  • Building a high-impact press kit
  • Crafting an Impactful Press Release: From Headline to Distribution
  • Crafting Compelling White Papers and Case Studies for Business Impact
• Media Relations
  • Maximizing Media Opportunities at Events and Trade Shows
  • Crafting a Targeted Media List
• 6 Steps to Pitching for Media Coverage
• Building an Effective Social Media Strategy
• Building Industry Leadership
  • A Strategic Guide to Building Thought Leadership
  • Securing Speaker Opportunities to Establish Thought Leadership
  • Securing Podcast Interview Opportunities
  • Writing and publishing op-ed's
• Other PR Topics
  • Integrating Artificial Intelligence into PR and Content Strategy
  • PR Best Practices for Effective Brand Building and Media Relations
  • Building an Effective Analyst Relations Program
• Measuring + Monitoring PR Results
  • Measuring PR Results for Effective Campaign Evaluation
• Free 30-minute consult session

Membership Options

You have an option of memberships that fits your startup budget and needs.

Free - For those that want to gain insider PR insights, free tactical PR resources, access to workshops + webinars, plus our exclusive newsletter that includes startup news, events and opportunities.

PR Essentials - Ready to DIY? Master PR and an all access pass to winning media coverage, PR strategy and building a solid brand reputation.

Advanced PR - You are ready to go all-in on maximizing a self-made strategic PR program with expert oversight and support from a seasoned PR pro.