The course is designed for founders, entrepreneurs, executives and marketing teams who want to implement strategic public relations (PR) programs into their business without spending the high cost of a regular PR agency. The truth is there, you can start building an effective, strategic program on your own, but setting aside a few hours a week.
- Who does PR reach?: PR is valuable in building credibility, reputation and visibility among investors, customers, partners and users.
- What exactly is PR?: PR involves communicating key messages to target audiences and building relationships with the public. But more popular narratives include activities and tactics that build brand reputation and credibility in the media landscape that reaches your target audiences.
- Where will my PR efforts show up?: PR can be used on any medium, it's essentially how you communicate. It's important to identify where your target audience gets its information and tailor PR efforts to meet them where they are. PR can support sales, build user numbers, establish credibility for investors and showcase industry expertise and leadership.
- When should I leverage PR?: It's never too early to start thinking about PR, but it's essential to have a website and develop a focused message and call to action before launching a PR program. For new brand/product launches, planning PR efforts at least 3-4 months in advance is recommended.
- Why should I use PR?: PR is invaluable for building credibility, brand visibility, reputation, thought leadership, and trust. It can drive sales, improve customer experience, and strengthen relationships with investors and stakeholders. For the brand that is looking for long-term reputation and trust, PR is the right tool to use.
If you're ready to move forward in building your public relations program, you have no time to waste. My recommendation for this course is to set aside 3-5 hours a week to make a good dent in your PR program and be able to reap the benefits as soon as possible.
As a self-directed course you will have access to all the content all at once. A good pace would be 2-3 classes/week to really digest and apply the lesson. You can always reach out to me directly at PRPlaybook@thesilvertelegram.com with any questions.
Sign up today and let's get started!
